Improving your personal brand doesn’t just mean Googling yourself to make sure those embarrassing office party photos don’t show up (though that’s probably a good idea). Personal branding is very powerful as it sends a clear and consistent message defining who you are and what you offer. So it’s important you learn how to reflect your brand in everything you do. Luckily, there’s a wealth of information and tips you can use to your advantage. No one is more interested in your career than you, so when it comes to marketing yourself, it’s time to roll up your sleeves!
Set yourself goals
One thing’s for sure, you can’t achieve your career goals if you don’t know what they are. Look to your future. Do you see yourself travelling the world, business class? Or maybe stepping into your manager’s shoes? Once you have a clear and specific aim you can focus your efforts on getting there.
Stand out from the crowd
Everyone has a USP so make sure to identify yours. Where can you add value? Review your key achievements and ensure you can communicate them with clarity. Retaining a sense of humour should ensure you don’t come across as arrogant!
Tell the story
We all connect with great stories and if you tell a compelling personal story there’s a good chance you’ll leave a lasting impression. And just think of how you could use it to your advantage in an elevator pitch!
Focus on excellence
It’s a dog eat dog world so beat the competition by being a perfectionist! If you aim for excellence in all you do, it will pay dividends, whether you aspire to be a great leader or valuable team player. Successful businesses don’t make money with a “that’ll do” attitude… and neither do successful people!
Make the most of career guidance
People love to add their two cents when it comes to your career, so you may as well make the most of it! Job searching? Talk to leading recruitment agencies in your field. Promotion seeking? Make sure the HR department has you on its radar and use performance reviews with your manager to find out what you can do to get ahead. And don’t underestimate the value of advice from colleagues and friends – they know your strengths and weaknesses best!
Do something that scares you
There’s nothing like stepping outside your comfort zone to build your confidence. Experiences that turn your legs to jelly, like approaching strangers at networking groups or standing up to make a speech at a conference, are great ways to help you make connections. And the more you face your fears, the easier it gets, so bite the bullet and put yourself out there!
Market yourself online
Instead of fearing the search engine results, make the most of them! Build a professional social media presence by showcasing your skills. Start a blog to demonstrate your strengths or upload presentations and portfolios of your work, then include links in your CV so your online activities can be found by potential employers.
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