Articles, Events

Use Chocolates To Make A Lasting Impression At Your Next Conference

Whether you’re launching a new product, commemorating a company milestone or celebrating a business merger, chocolates are the perfect gift for your conference attendees. Regardless of the size of your event, everyone loves an unexpected gift, whether you’re presenting to an entire hall full of delegates or a small meeting room full of executives.  It’s always the small touches that are the most talked about.

Branded Two Chocolate Box On Conference Room Table

Choose Your Chocolates

 

As with any present, conference gifts should be selected with the recipient in mind. Rather than selecting generic crowd-pleasing options, real consideration into what your audience would respond to will reward you. For example, alcoholic chocolates would not be appropriate for a conference with a high numbers of Muslim attendees, and an older demographic would likely be most receptive to classic flavour combinations. Considered choices will ensure that your employees feel appreciated, and that prospective clients warm to your business shortly after they’ve taken their seats.

 

Personalise The Box

 

Chocolates branded with a message or logo have the double advantage of surprising delegates with an indulgence, whilst reinforcing your conference message. Attendees are sure to pay attention to the chocolates on their chair or at their table, which means they are paying attention to your message. That’s why allowing yourself time to best present your idea is important. Some branding options are available with a short lead time, but why limit yourself?  Wherever possible, try to allow plenty of time for your preferred style of chocolate box to be made – more time will give you more choice and flexibility on the branding.

 

Choose Your Branding

 

When it comes to branding your boxes, different branding options suit different messages. A take home gift card best promotes an event such as a new website launch, whereas a box printed with two logos is perfect for a company merger. A simply labelled box would be suitable for an internal conference, whereas a classic ribbon tied box with a colourful gift card would be more appropriate for VIP clients. Be sure you are sending the right message with your branding and don’t be afraid to get creative! Well considered incentives will make conference delegates immediately more receptive to what you have to say.

 

Vary Your Impact

 

Depending on the size of your conference you may have a variety of different attendees. In one break out room there may be a directors meeting, in another staff briefings and in a third potential client presentations. Tailor your gifts accordingly, in line with the desired impact on each group. If you are having various rotating workshops throughout the day consider including a chocolate gift at the most important to create a buzz and get people looking forward to it. Perhaps there are a select number of VIP or special guests that you really want to impress, in which case you may decide on a larger, more luxurious box of chocolates for each of those people.

 

Chocolates are a timeless gift and selecting them for your conference means attendees will be talking about your company almost as much as you! Not to mention the added perk of sampling the chocolates yourself, which is, of course, a crucial part of the selection process. You can request a quote and sample here.