Giving corporate gifts is an excellent way to strengthen business relationships and make a good impression.  However, the wrong type of gift or gesture can backfire, risking damaging long-standing relationships.  So before you decide on the best treat for your clients or employees, take a look at some real-life examples of how not to do it.

A publishing employee received a selection of steaks as a gift from a client with whom she regularly had lunch.  Had the client paid closer attention during those lunches, she might have noticed that the employee was a vegetarian.

Make your gift meaningful by considering the recipient’s lifestyle preferences 

A telecoms executive was shocked and deeply embarrassed to receive a set of massage oils from a female client.   Despite his gracious ‘thank you’, years later the gift remains tucked away in a desk drawer, unopened.

Corporate gifts should be appropriate to the business relationship 

A legal team was taken to a fashionable London restaurant by a client who encouraged his guests to try anything on the menu, including the most expensive wine and champagne.  Then, at the end of the meal, he requested separate bills.

Avoid awkward social situations by clarifying from the outset when a gift or gesture is being made

An executive assistant received a basket of muffins as a Christmas gift from her company’s stationery supplier.  Initially pleasantly surprised, she then discovered that all the treats were stale.

Time spent selecting quality suppliers will ensure your company’s reputation remains intact

Need more information about client and employee gifts for Christmas?  Contact us for an informal chat on 0121 314 3472.